Are Your SDR's Sending Marketing Emails? Here's The Difference
Are your SDR's sending marketing emails?
Are they saying “hey I’m from company XYZ and we do [value prop], schedule a demo with the link below"?
That’s a marketing email. You can accomplish that with a Marketo account for a tiny fraction of the cost of an SDR team.
Your SDR team needs to be starting conversations. They need to be engaging with prospects on a different level.
If your SDR’s are sending emails that contain value props and demo scheduling links, you are confusing sales development with marketing and you’re wasting an enormous amount of money.
Marketing is extremely powerful and effective, but paying 10-50 SDR’s to send marketing emails is insane.
If your SDR’s are not spending the majority of their time making cold calls and engaging with prospects in real conversations, then you don’t have an SDR team, you have an inefficient and overly expensive marketing team.
>70% of SDR demos should be scheduled over the phone. If they're not, you don't have an SDR team, you have an inefficient and overly expensive marketing team.