Best Sales Advice Ever In 4 Letters
Amateurs think sales is about being a smooth talker. It’s much more about being an incredible listener.
Don’t ask questions just to run down the list your manager scripted. Ask them to listen deeply to the details of the responses your prospect gives. Then follow up to dig deeper.
The best salespeople are like detectives, they’re searching for evidence proving why the prospect needs to buy, then they’re pushing for the confession (aka the close).