Knowing The Difference Between Selling A Product VS Selling A Problem
Salespeople-- what do you sell?
Product or Problem?
If you’re selling a product, you’re doing it all wrong.
No one wants or needs to be sold a product. But if you sell them on the problem your product solves, now you stand a chance.
Every salesperson thinks their product is amazing. They’re obsessed with it. They can’t wait to talk about it. But no one gives a sh*t.
When you help someone realize they have a problem, you get their attention. And when you help someone realize your product can solve that problem, you have a real opportunity.
Stop pitching your product and start pitching the problem it solves. The rest gets a heck of a lot easier after that.