• Collin Cadmus

Knowing The Difference Between Selling A Product VS Selling A Problem

Salespeople-- what do you sell?

Product or Problem?

If you’re selling a product, you’re doing it all wrong.

No one wants or needs to be sold a product. But if you sell them on the problem your product solves, now you stand a chance.

Every salesperson thinks their product is amazing. They’re obsessed with it. They can’t wait to talk about it. But no one gives a sh*t.

When you help someone realize they have a problem, you get their attention. And when you help someone realize your product can solve that problem, you have a real opportunity.

Stop pitching your product and start pitching the problem it solves. The rest gets a heck of a lot easier after that.


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