• Collin Cadmus

Let's Forgo The BDR Title

I'm unclear on the usage of the BDR title for Sales Development roles.

1: Sales and Business Development are two entirely different things

2: Sales is nothing to be ashamed of, it's something to be proud of

3: There's tons of data proving the SDR title achieves better results in outreach

We've made so much progress over the last 10 years in changing the perception of salespeople. We've become ethical, we've become honest, we've become empathetic, we've become consultative, and we've made great strides towards equality. With all of these improvements, why still continue the lack of transparency with titles?

You should be proud that you're in sales and you should accept the reality that using an incognito title is not helping you achieve better results. It's just weird.

Call a spade a spade, and call an SDR an SDR.


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