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The Difference Between Average and Great Salespeople

The difference between average salespeople and great salespeople:

Average salespeople close sales that have little to no friction in the process.

Great salespeople close sales even when there’s enormous friction.

Friction = objections, ghosting, lack of urgency, price issues, product constraints, etc.

How do you go from average to great? Stay focused on how you could have won the deals that you lost.


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