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The Difference Between Average and Great Salespeople

The difference between average salespeople and great salespeople:


Average salespeople close sales that have little to no friction in the process.


Great salespeople close sales even when there’s enormous friction.


Friction = objections, ghosting, lack of urgency, price issues, product constraints, etc.


How do you go from average to great? Stay focused on how you could have won the deals that you lost.

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