Blog
Content

  • Collin Cadmus

Why Top Outbound SDR's Don't Need To Become AE's

Top Outbound SDR's are the most valuable asset in SaaS today.


If you're a top performing Outbound SDR, chances are you're hoping for a promotion to AE. I'm going to tell you why you shouldn't.


Top of the funnel work (SDR) used to be a numbers game. It was simple but hard. In other words, it wasn't easy work, but it was a simple process. The more cold calls made and emails sent, the more pipeline you created. Those days are over.


Because this model worked so well, it became saturated. Your target ICP's are now receiving 100x the cold outreach they used to receive, making it incredibly difficult to get a response.


So, if you're great at this and you're crushing your Outbound SDR quota, you should stop thinking about the AE role and start thinking about how to leverage your results for more money. Trust me, your company will pay up, if they're smart.


The #1 factor dictating the growth of top startups is pipeline creation. If you have the proven skillset to create repeatable pipeline in today's competitive environment, you need to take advantage of it. You're more valuable than an AE and your job is more secure. You just need to leverage your results for better compensation.

64 views

Recent Posts

See All

"I lost my job due to COVID"

"I lost my job due to COVID-19" While answering over 200 questions on Instagram the past 2 days, this was the most common scenario of those seeking advice. SDRs, AEs, and Sales Leaders who lost their

2020 graduates, listen up.

I graduated in 2008, the most comparable year in our lifetime to now. The economy was in shambles, way worse than now. The job market was far from hot. Both 2008 and 2020 will go down in history as le

Logo

Sell More.
Sell Better.

@collincadmus

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • YouTube

© 2020 Collin Cadmus, LLC