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Why You Should Never Say "I'm Sorry, But"

I’m sorry, but....


The only real apologies are the ones that come without the “but...”


When you want to settle a dispute with someone you care about (co-worker, family member, loved one, friend) just say sorry and why you’re sorry. THEN STOP TALKING.


That’s it. That’s all you need to do.


Don’t say sorry but then start justifying what you did or further explaining why you did it. That takes the sorry out of the sorry.


You’ll be amazed how quickly this turns a bad situation around.


The key is to be genuine. Actually be sorry and show it. No matter how badly you want to throw a last few words in to justify or explain what you did... don’t do it.

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