The same problem that happened with Drift and Intercom is now happening with AI Agents. 

No one is taking the time to effectively train their AI Agents and that’s why they suck. 

We saw this with Drift and Intercom chatbots, which always work 10x better on their own websites than their customer’s. 

Look at it this way…

If you hire the best salesperson in the world but don’t teach them anything about your product or process, they’ll suck. 

The same is true with chatbots and AI Agents. 

The cost to purchase the AI is just the start. 

Your investment isn’t complete at the point of purchase. 

It continues forward with constant training and iterating to the model and data ingested. 

Even the best NFL player needs conditioning. 

You can blame the companies selling these tools, but really it’s user error. 

Know what you’re getting into and plan to invest heavily into training AI Agents if you want them to provide any real value. 

Otherwise they’re a headache for customers and prospects to interact with.

Happy Selling,