I'm Collin Cadmus, a lifelong salesperson, 3x Sales Leader, 2x VP Sales, and industry thought leader who's hired and trained over 300 B2B salespeople, generating over $50M in recurring revenue and over $300M in exits. With over 10 years of experience building and scaling SaaS sales teams, I now serve as a Consultant, Strategic Advisor, and Executive Coach to top SaaS companies around the world. 

The future of sales and marketing has been a long-time obsession of mine, so when I decided to create online training courses, after getting halfway through producing my first course, I paused and realized the world doesn't need another course teaching past or present sales strategies.

We need a course focused exclusively on what lies ahead, and let's face it, it's far more interesting.

If you haven't already, start with the video above, then checkout the course curriculum below.

Introduction

• Welcome to the course
• Meet your instructor
• Outline and objectives

The Fundamentals

• Vendor to buyer power shift
• What buyers want
• Salespeople and AI
• The future of sales
• The future of prospecting 

3 Phases of Modern Prospecting

• Creating awareness
• Generating engagement
• Aligning on problems

Creating Awareness

• Building your digital brand
• Becoming a virtual seller
• Content mediums
• Distribution channels
• Strategic partnerships

Generating Engagement

• Synchronous engagement
• Asynchronous engagement
• Honing your network: My LinkedIn secret
• Engagement routines
• Breaking the ice 
• Referral engagement

Aligning on Problems

• Problem-centricity  
• Current vs future: Paint a picture
• Desired outcome agreement

Application to Process

• Getting started alone
• Evolving with your team
• Understanding the long game
• The role of cold prospecting 

Advanced Tips

• Strategic referrals
• Marketing collaboration
• Gifting & snail-mail
• The podcast secret

Bonus Tips

• Perfecting your LinkedIn profile
• Other social platforms
• Workstation: Desks, cameras, lights, backgrounds

Course Wrap Up

• Wrapping things up
• Resources

By completing this course...

1. You'll learn: what the industry's leading experts predict is going to change in B2B sales over the next 5+ years 
2. You'll learn: what changes your company is likely to implement and what impact those changes may have on you and your role
3. You'll learn: my most advanced outbound sales strategies and tactics, designed specifically for the modern virtual seller 
4. You'll learn: my 3-Phase Modern Prospecting System and how to gradually transition from your output based process to this outcome based system

By completing this course you'll be positioned better than any other salesperson or outside of this community for what's to come and you'll be able to start generating new additional pipeline through implementing this system on top of your current outbound process. Sales Leaders, this knowledge will put you ahead of 99% of the industry. 

Be excited, this course makes everything that's coming ahead something you can genuinely look forward to.

I'll see you inside.

This course and community is intentionally priced to be affordable for all salespeople and leaders, but you should always seek reimbursement for training expenses. To make that process easier for you, I've included an email template below that you can send to your manager or finance team for approval.

Hi {leader’s name},

I’d like to join The Modern Prospecting Initiative™ online course & community that Collin Cadmus recently launched. 

It's focused on teaching B2B salespeople how to prospect and sell to millennial buyers and decision makers, as they’re going to be taking over the remaining 50% of B2B decision maker roles over the next 5 years and I want to be prepared. It’s based on the leading industry data and predictions and dives deep into what it means to become a virtual seller in 2021 and beyond.

It’s a one-time fee of $150 to join the course which includes lifetime access to the course and all future content, as well as 1 year of free access to the community and monthly live streams. I thought this would be very beneficial for me to learn more about. 

Collin is a 3x Sales Leader from SinglePlatform (acquired for $100M), Doctor.com (acquired for over $100M), and most recently Aircall ($1.1B valuation). He’s hired over 300 salespeople, generated over $50M in recurring revenue, over $300M in exits, and has a significant following on LinkedIn, so I’m confident he’s a trusted source of sales education.

Joining the course and community is a no-brainer for me, but I wanted to check first with you to see if you’d approve reimbursing this one-time expense? 

Thank you,

{your name}