I'm Collin Cadmus, a lifelong salesperson, 5x Sales & Marketing Leader, CRO, VP Sales, and industry thought leader who has hired and trained over 300 B2B salespeople, generating over $100M in recurring revenue and over $300M in exits. With over ten years of experience building and scaling SaaS sales teams, I now serve as a Consultant and Strategic Advisor to top SaaS companies around the world.

My long-term obsession has been the future of sales and marketing, so when I decided to create online training courses, I paused halfway through and realized the world doesn't need another course teaching past or present sales strategies.

We need a course that is solely focused on what lies ahead, which, let's face it, is far more interesting.

In this course you will learn...

1. What's changing in B2B sales in 2025 and beyond

2. What changes your company may implement and how they'll impact you and your role

3. Advanced strategies and tactics designed specifically for the modern (or virtual) seller 

4. My 3 Phase Modern Outbound System™ (Awareness → Engagement → Alignment)

5. Turning your output-based-process into an outcome-based-system for a sustainable pipeline

By completing this course you'll be positioned better for what's to come than any other salesperson or leader outside of this community and you'll be able to start generating a sustainable pipeline through implementing this system on top of your current outbound process. Sales Leaders, this knowledge will put you ahead of 99% of the industry. 

Let's take your outbound prospecting to the next level.

Introduction

• Intro to modern outbound

• Meet your instructor

• Outline and objectives

Fundamentals

• Vendor to buyer power shift

• What buyers want

• Salespeople and AI

• The future of sales

• The future of outbound
  

The 3 Phases of Modern Outbound™

• Creating Awareness

• Generating Engagement

• Aligning Outcomes

Creating Awareness

• Building your digital brand

• Becoming a virtual seller

• Content mediums

• Distribution channels

• Strategic partnerships

Generating Engagement

• Synchronous engagement

• Asynchronous engagement

• My LinkedIn secret

• Engagement routines

• Breaking the ice 

• Referral engagement

Aligning Outcomes

• Problem centricity  

• Current vs future: Paint a picture

• Desired outcome agreement

Application to Process

• Getting started alone

• Evolving with your team

• Understanding the long game

• The role of cold prospecting

B2B Salespeople, Marketers, Founders, and anyone else trying to grow a pipeline of prospective customers.

This course is intentionally priced to be affordable for all salespeople and leaders, but you should always seek reimbursement from your employer for training expenses.

To make that process easier for you, I've included an email template below that you can send to your manager or finance team for approval.

Expense Request Template