THE MODERN
OUTBOUND PLAYBOOK

I'm Collin Cadmus, a lifelong salesperson, 4x Sales & Marketing Leader, CRO, VP Sales, and industry thought leader who has hired and trained over 300 B2B salespeople, generating over $100M in recurring revenue and over $300M in exits. With over ten years of experience building and scaling SaaS sales teams, I now work as a Consultant, Strategic Advisor, and Executive Coach for top SaaS companies all over the world.

My long-term obsession has been the future of sales and marketing, so when I decided to create online training courses, I paused halfway through and realized the world doesn't need another course teaching past or present sales strategies.

We need a course that is solely focused on what lies ahead, which, let's face it, is far more interesting.

In this course you will learn...

1. What's changing in B2B sales in 2023 and beyond

2. What changes your company may implement and how they'll impact you and your role

3. My most advanced outbound sales strategies and tactics designed specifically for the modern virtual seller 

4. My 3 Phase Modern Prospecting System; Generating Awareness, Creating Engagement, and Aligning on Problems
5. How to Transition from an output-based-process to an outcome-based-system that generates evergreen pipeline

By completing this course you'll be positioned better for what's to come than any other salesperson or leader outside of this community and you'll be able to start generating evergreen pipeline through implementing this system on top of your current outbound process. Sales Leaders, this knowledge will put you ahead of 99% of the industry. 

Get excited, it's time to take your prospecting to the next level.

Evergreen Pipeline is a Salesperson's dream because the results compound over time, much like interest in a bank account. The idea is simple: we're taking a marketing trick and using modern content creation to build a pipeline engine that continuously produces results without the never-ending need to crank out thousands of cold calls and emails.

This is not to say that we don't encourage cold outreach, but it does mean that we live in a world where other strategies are available to salespeople that can, over time, reduce their reliance on outdated tactics like cold outreach.

Evergreen Pipeline is a never-ending gift. You simply need to learn the procedure and begin putting it into action every day.

Introduction

• Intro to Modern Prospecting

• Meet your instructor

• Outline and objectives

Fundamentals

• Vendor to buyer power shift

• What buyers want

• Salespeople and AI

• The future of sales

• The future of prospecting 

The 3 Phases of Modern Prospecting™

• Creating Awareness

• Generating Engagement

• Aligning Outcomes

Creating Awareness

• Building your digital brand

• Becoming a virtual seller

• Content mediums

• Distribution channels

• Strategic partnerships

Generating Engagement

• Synchronous engagement

• Asynchronous engagement

• Honing your network: My LinkedIn secret

• Engagement routines

• Breaking the ice 

• Referral engagement

Aligning Outcomes

• Problem-centricity  

• Current vs future: Paint a picture

• Desired outcome agreement

Application to Process

• Getting started alone

• Evolving with your team

• Understanding the long game

• The role of cold prospecting

I've spent the last decade building and scaling world-class sales organizations while also studying the science and psychology of sales and outbound prospecting.

This course was created to provide you with specific actionables that you can use right away to begin growing a sustainable evergreen pipeline. The course is priced to be affordable for all Salespeople, but it is only as valuable as you choose to make it.

For a one-time fee of $150, you can gain immediate access to the entire course and begin your self-guided journey to generating evergreen pipeline. If you work in sales and your income is determined by your pipeline, and you're willing to put in the effort and test new ideas, then this course is without a doubt worth every penny.

We have over 2,400 students and counting and have never received a complaint or a refund request.

However, you should always seek reimbursement from your employer for training because they usually have budgets set aside for such things. When you check out, you'll be given a link to a reimbursement template we created to help you request reimbursement from your employer.