How to Go From AE to Head of Sales w/ Valerie Avila, Head of Sales at Justworks
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Valerie Avila.
Valerie is the Head of International Sales at Justworks. She started there 11 years ago as an Account Executive and climbed her way to the top. Prior to Justworks, Valerie was selling for SinglePlatform where we first met and worked together.
With 11 years at one company climbing from AE to Head of Sales, Valerie defies the odds and proves what’s possible when you deliver consistently and work for a great employer selling a great product. Needless to say, I’m excited to find out what she thinks is working and what isn’t in 2025 and beyond, and learn her secrets to growing a long-term sales career at one company.
Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated.
Without further adieu, let’s dive in and get her thoughts.
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TOPICS:
00:00:00 Intro
00:10:23 Broken Outbound Model
00:13:36 What’s Working Today
00:26:30 AI in Sales
00:37:02 Average Sales Tenure
00:42:23 How to Get Promoted
00:49:58 Jobs at Justworks
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QUESTIONS:
1. Is traditional outbound sales broken, dead, or dying? If yes, how so?
2. What’s actually working for outbound sales today?
3. What’s your take on AI in sales over the next 5-10 years?
4. What’s the key to achieving a long sales tenure at the same company?
5. What’s the secret to getting promoted and climbing the ladder?
6. Is Justworks hiring? Who should apply?
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LINKS:
Justworks: https://www.justworks.com
Valerie on X: https://x.com/avilava
Collin on X: https://x.com/collincadmus
Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system
Sales Coaching: https://www.collincadmus.com/sales-coaching
Founder Coaching: https://www.collincadmus.com/founder-coaching
Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast
Revenue Growth Blog: https://www.collincadmus.com/blog
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Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.
Available on: YouTube, Rumble, Spotify, and Apple Podcasts.
