How to Crush It as VP Sales w/ Meredith Chandler, VP Sales at Aligned

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Meredith Chandler.

Meredith is the VP of Sales at Aligned where she’s led her team to a 45% win rate and drove ACV up 4x for mid-market and 30% for SMB. Aligned has grown a world-class brand on LinkedIn through sharing organic content which accounts for ~65% of their leads, and recently closed a Series B round of 60M.

Meredith started her sales career at Yelp and then went on to Indeed, Samsara, Spiff, and CaptivateIQ, before landing her current role at Algined. 

Needless to say, she’s been crushing it for a long time and I’m excited to get her thoughts on all that’s changing in B2B sales and find out how she’s making this magic happen so quickly at Aligned. 

Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated.

Without further adieu, let’s dive in and get her thoughts. 

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TOPICS:

00:00:00 Intro

00:01:57 Sales Team Size

00:07:05 Hiring AEs

00:17:22 What’s Changed

00:29:22 Increasing ACV

00:43:08 Increasing Win Rate

00:49:56 Outbound Success

01:01:59 AI Sales Tools

01:04:37 What is Aligned

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QUESTIONS:

1. How big is your sales team (how many of each role)?
2. How do you decide when to hire more AEs?
3. What’s changed the most in sales since your early days at Yelp?
4. How did you increase ACV in SMB and MM?
5. How did you achieve a 45% win rate?
6. What actually works for outbound today?
7. What AI tools is your team using besides Aligned?
8. What is Aligned and who should use it?

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LINKS:

Aligned: https://alignedup.com 

Meredith Consulting: https://www.merediththesalescoach.com 

Collin on X: https://x.com/collincadmus

Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system

Sales Coaching: https://www.collincadmus.com/sales-coaching

Founder Coaching: https://www.collincadmus.com/founder-coaching

Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast

Revenue Growth Blog: https://www.collincadmus.com/blog

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Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.

Available on: YouTube, Rumble, Spotify, and Apple Podcasts.